Fitflop have been game-changers since they entered the scene in 2007. Back then it was generally accepted that a shoe
could not look good and feel great, especially after hours of wearing. Fitflop responded with a sandal that combined style with world-class science – and they continue to dream, innovate, and defy conventions. Fitflop's mission is to raise the energy of the worldand help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.