In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. He was right –  in 2000 UGG took the world by storm, people didn’t just like wearing UGG boots, they fell in love with them and literally didn’t take them off.  Today, the UGG brand is known worldwide and they still symbolize a relaxed yet active lifestyle.